AEO (Answer Engine Optimisation), the Perfect Partner to SEO (Search Engine Optimisation)
A well-optimised website is the first step to getting better results on Google; this hasn’t changed. However, AI search is just as important, whether for the Google Summary or AI systems like ChatGPT or Co-Pilot.
AI Search – Why is it important?
LLMs (Large Language Models) like Chat GPT are fed information to be trained on. These Data Sets are made up of websites, blogs, books, white papers, etc. It is expensive and time-consuming to train the AI in this way, so they are not updated very often.
On 26th May 2026 I asked ChatGPT when its data set was last updated. Look at the image on the right for its reply. ChatGPT’s data set was last updated in June 2024, nearly 2 years ago!
As ChatGPT’s answer states, for any information after June 2024, it does what any of us would do and just Googles it!
A Beginner’s Guide to AI Search
The fact is, a well-optimised website is still the best way to get Google and AI models interested. With just a few simple adjustments, a better page structure and a clearer understanding of what AI search is looking for, your website can gain an advantage.
The 2-hour course covers:
- Was is SEO, AEO and GEO?
- The basics of how AI models like ChatGPT and Gemini Work.
- How good search engine optimisation impacts AI search.
- E.E.A.T. What is it and why is it important?
- What are AI models looking for in their results?
- Best practice for structuring content for AI.
- Other ways to get noticed.
Reserve your place on the course now
I currently have an online course running on 24th June 2026 from 10:00 to 12:00. If you would like to attend, use the button below to visit my Eventbrite page.
